PHOTOFAIRS Shanghai does not open to everyone at once. Admission runs in tiers: an SVIP Preview on 7 May, a VIP Preview on 8 May, then public days on 9 and 10 May. Each tier grants a different level of access on a different day, and the most exclusive previews are the commercial heart of an art fair — where collectors view and acquire before the public arrives.
That structure makes entry validation, not just ticketing, the core requirement. A VIP preview badge and a public-day ticket are different entry rights, and each has to be recognised correctly at the door — while the fair protects the calm, uncrowded viewing environment that collectors and galleries expect during preview hours.
Applicability note: This applies to art fairs and ticketed events with tiered preview access across multiple days. A single-admission event opening to all visitors at once does not require preview-tier validation.