Two Venues, Two Date Ranges, One Audience

Cosmoprof Asia is not a dual-venue show in the simple sense of one event split across two buildings. The two sites run different events on different dates — Cosmopack at AsiaWorld-Expo from 11 November, Cosmoprof at HKCEC from 12 November — with an overlap in the middle where both are live simultaneously.

That creates a staggered operational picture. Each venue opens and closes on its own schedule, visitors may attend one site or both, and the show's international profile — 140 countries represented, three-quarters of visitors arriving from outside Hong Kong — means high volumes of first-time international attendees arriving at two separate addresses across the city.

The Result

64,761 visitors from 140 countries across four days and two venues — with international attendance up around 6.5% year on year.

The 28th edition drew roughly 75% of its audience from outside Hong Kong, with the strongest growth from South America (+45%), Africa (+38%), the Middle East (+24%), North America (+21%) and Europe (+13%). Both venues ran their own schedules across the overlapping November dates.